PRESS & PHOTOGRAPHERS

Q. Who can apply for Press Accreditation?
A. People who either work or freelance for bona fide media outlets can apply. This includes photographers, videographers, editors and bloggers. Preference is given to members of the press who regularly cover similar events and can show tearsheets of their work. Portrait, wedding and portfolio photographers are not considered to be press unless they have been assigned to shoot for a bona fide media outlet. We especially look for press that have over 5,000 followers on social media.

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Q. When will the press application be available for the next event?
A. Check this webpage for updates.

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Q. Is there an application fee?
A. No. 

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Q. If I submit an application, will I be on the press list?
A. No. If your application is approved, you will receive an email invitation to register and get a press pass. Only people with press passes will be on the press list.

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Q. Are press passes valid for all shows and parties?
A. Press passes are valid for access to cover fashion shows and related activities (like film screenings and red carpet). Access to parties not included.

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Q. How many people can be accredited from each press organization?
A. Maximum 4. Each person must submit an application.

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Q. What is the criteria to be approved?
A. Minimum 5,000 followers or subscribers on social media, valid website and/or social media URLs, coverage of fashion, entertainment, lifestyle or related topics.

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Q. Do you cover travel expenses for members of the press?
A. No. 

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Q. When can I expect to receive my press pass?
A. Approved press must register after receiving an email invitation. The email invitations are usually sent starting 30 days before the event.

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Q. Do you produce any other events I can apply to cover?
A. We also produce the annual Dubai Luxury Fashion Week Click for Press Accreditations Information 

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Q. What are the rules for using the content I shoot at your events?
A. Video under 5 minutes and photos can be used for editorial purposes. Please contact us for information on rates and conditions for commercial and advertising usage. 

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